“Making clothes last longer and be worn more, the main lever in sustainability” (Preloved initiative)

“Many garments stop being worn not because they’re damaged, but because they no longer fit their owner or her style. We think making clothes last longer and be worn more is the main lever in sustainability,” Clio Gydé, Sustainability Manager at the Belgian womenswear brand Xandres, told News Tank on 13 October 2026, in a joint interview with Jasmien Wynants, Co-founder of MASJIEN and Sustainability Advisor to Xandres, during Brussels Climate Week.

Preloved, launched by Xandres in 2024 and online since March 2026, takes back Xandres garments that are no longer worn and resells them to new owners. It is part of a circularity strategy that Wynants helped Xandres set while at the Flanders Fashion Institute, now Flanders DC.

For Gydé, longevity starts with quality, which shows “in the design…