WWF: 91% of business leaders believe green transition strengthens EU's long-term competitiveness (report)

Nine in ten business leaders (91%) believe the transition to a low-carbon, environmentally sustainable economy strengthens long-term business competitiveness, according to a new GlobeScan survey commissioned by WWF and released on 24 September 2026.

Titled “Beyond uncertainty”, the survey captured the views of 350 senior business leaders in the EU on the links between sustainability and competitiveness. It showed a "clear disconnect between the EU's push to weaken environmental and sustainability rules and what companies say they need to compete”.

Indeed, more than half (55%) say recent EU 'simplification' efforts have had a negative or mixed impact on their business.

According to the leaders surveyed, maintaining course on the EU's green transition is “an economic priority - pointing to…