Pirelli and partners join to create circularity loop around end-of-life tyres

Pirelli, Pyrum, Synthos and BASF are jointly advancing a tyre-to-tyre circular economy initiative in Europe, driving the development of an industrial ecosystem designed to increase the use of recycled materials derived from end-of-life and scrap tyres, the four partners declared on 23/07/2026.

The process draws on end-of-life tyres collected across Germany, from some Driver retail outlets and motorsport activities, as well as scrap tyres collected from Pirelli's Breuberg plant. They are processed through an industrial chain designed to maximize their inner value, converting them into secondary raw materials - including synthetic rubber - certified under the ISCC PLUS scheme.

Within this process, the German chemical recycler Pyrum converts feedstock tyres through a pyrolysis process into…