MyEasyFarm: opening of an office in Munich, Héloïse Le Bars Germany director

MyEasyFarm is opening an office in Munich, within the TUM Venture Labs, a start-up incubator at the University of Munich, in association with UnternehmerTUM, an accelerator, thereby strengthening its presence in Germany, following the opening of a first office in Osnabrück in 2023 within the Seedhous accelerator, it announced on 26/05/2025.

This new presence on the other side of the Rhine is accompanied by the appointment of Héloïse Le Bars as Germany Director, responsible for the company's commercial and operational development in the country.

Trained as a food engineer, Héloïse Le Bars worked on the CSR strategy of Olga, a food company specialising in dairy products and plant-based alternatives.Her priority task is to structure the first partnerships, in particular with BayWa, a strategic partner of the AgriFoodTech Venture Alliance investment fund, which has been a new shareholder in MyEasyFarm since February 2025.

In 2023, MyEasyFarm joined the Business France Booster AgriNest Germany support programme for six months, enabling it to establish and refine its development strategy…